We’re a small business. When I say small, I really mean small: My wife handles shipping, book keeping, and related tasks. I tackle the designing, testing, building, and painting of the lures. And, we’ve hired a good friend, who’s an avid fisherman, to help tackle packaging. (He also helps with multiple tests of everything from existing lures to new prototypes!)

​All that said, we’d never be where we are today if it weren’t for a number of folks who have offered encouragement, support, and help in everything from spinning-up, and reviewing, a website to testing lures.