Our first actionDisc was introduced in 2001. If you didn't hear about it then you're not alone. It became clear after the first year that without thousands (and I mean thousands) of dollars in advertising budget it was going to take some time to get the word out.

If you're planning on introducing a product that relies on "word of mouth", fishing tackle is the last thing you should try to sell. No one wants to give away their "secret weapon". Sell a backpack that converts into a wall tent or water bowl that sends you a text when your dog is parched... anything but fishing tackle!