Featured Product Brands
Discover the brands and manufacturers behind the gear we use and trust. These companies produce quality products designed for Pacific Northwest fishing.
The products featured in our directory represent brands we've personally tested on Pacific Northwest waters. From innovative tackle companies to established gear manufacturers, these businesses create products that help anglers succeed.
We feature products across all categories—rods, reels, line, terminal tackle, electronics, apparel, and more. Each brand has demonstrated quality, durability, and performance in real fishing conditions. Many have appeared on Northwest Fishing TV, where we showcase how their products perform in action.
Whether you're looking for the latest fishing technology or time-tested classics, you'll find brands here that deliver genuine value for Pacific Northwest anglers.
What You'll Find
Tested & Proven
Products we've personally used on the water
Quality Brands
Manufacturers committed to excellence
PNW Focused
Gear designed for our regional fisheries
Real Reviews
Honest assessments from actual use
Products Directory
21 listings available
Classic Creations
Master goldsmith, Frank McCubbins began his career as a goldsmith in 1974 working as a wax carver and mold maker for a large jewelry manufacturer in Southern California. Today, Classic Creations specializes in custom wildlife jewelry and fine art.
CrossCurrents Fly Shop
CrossCurrents Fly Shop is the premier Fly Shop on the Missouri River and in Helena, Montana. Our staff is dedicated to serving our customers and clients by providing the best possible knowledge, equipment and opportunities using our collective experience and passion for the outdoors, to help make your fly fishing adventures memorable and to further fly fishing to future generations and hopefully, inspiring others to do the same. We value our service of others and in doing so, strive to always exude a friendly enthusiasm, maintaining high integrity with good communications and attention to the details.
Dutch Fork Custom Lures
Based in Idaho, Dutch Fork Custom Lures is home of the Plastic See-Through Spinner Blades and their patented “No Loss” Quick Change Clevis. Check out their fantastic products on their website!
Elgin Fishing
Russ Elgin, the inventor of the ”God’s Tooth” spoon, owns Elgin Fishing to share this amazing, patented product with the fishing enthusiasts of the world!The God's Tooth provides a unique flexibility in adjusting to various water conditions. The hook can be detached from and attached to either end of the God's Tooth. The angler can make this adjustment to determine the appropriate action and presentation desired based on the water conditions and one's own preference.
Fish Fighter
At Fish Fighter Products, our mission is simple: to design and deliver the toughest, most innovative fishing gear and accessories that help anglers and fishermen make the most of their time on the water. We’re committed to enhancing your outdoor experience with products that are built to withstand the elements, solve real-world challenges, and stand the test of time.
Fish With Gary
Welcome to the Fish With Gary Tackle Company. We manufacture the next generation of ultralight dodgers and matching lures for all of your Kokanee, trout, and landlocked salmon trolling needs.Considerable scientific research and practical testing have resulted in tackle that solves your issues of color shift at depth, contrast, vibration, attraction and size. Using the correct Fish With Gary™ Dodger and color matched Lure, you will truly “own the water column.”
Fisherman's Gold
Official home of the many classic fish attractors that have been catching limits for anglers of all skill levels for over five decades. Fisherman’s Gold was founded in Everett, WA in 2017. We were tired of our gear being overpriced, and still failing. We knew we could improve on what was out there. We started pouring our own plastics, and making flutter jigs in our free time. We supply much of the west coast with plastics, and hardware that just flat out catches fish! Give us a try, we know that you won’t be disappointed because, everything we sell, we fish ourselves.
GHUnders Performance
GHUnders (Grays Harbor Unders) is a performance clothing line from Tri Monte Group, Inc. Mario Winkelman, Inventor and President of TMG, began designing the best way to stay comfortable back in early 1972, while working in the rain forests of the Olympic Mountains. His experiments with fabrics - including wool, cotton and nylon - revealed that certain evaporative cooling techniques maintain comfort in warmer temperatures. GHUnders isn’t just a base layer. GHUnders is years of thought and perfection; Base layers that are tough and lasts you years beyond any other. A base layer that works as hard as you do. Step into a supreme level of comfort with your GHUnders and be comfortable no matter how extreme you work or play!
iFish Solutions
iFish Solutions LLC is a company that provides the most innovative answers to your fishing problems. That being, how to catch the BIG ONE! Learn from Downrigger Al, the creator of the iTroll, how to up your trolling game electronically.
Mack's Lure
Mack's Lure: The official home of the famous Wedding Ring, Smile Blade, Sling Blade, Glo Hooks, and many more classic fish attractors that have been catching limits for anglers of all skill levels for over five decades.The staff at Mack's Lure enjoys a family-oriented workplace where fishing is a passion. Our mission here at Mack's Lure is to pursue happiness in business. We do it by bringing to market quality products and supporting our customers with superior service. We look forward to helping you catch more fish!
MacKenzie River Pizza
MacKenzie River was born & raised in Montana by free-spirited people who believe life should be a wide-open, constant exploration. The first employees were ski bums, hikers, kayakers, and anglers—outdoor enthusiasts who worked hard, played harder and valued a drink and a good meal at the end of the day. MacKenzie River Pizza is designed to give everyone a place to go that reflects the mind and soul of “The Last Best Place” in attitude, atmosphere, and in a menu that offers tried-and-true favorites with a twist of exceptional mountain flavor.Join us at MacKenzie River Pizza! Step into a Montana-style experience - a mixture of laid-back fun plus an adventure for your senses.
NW Rods
NW Fly is more than just a rod shop; it’s a twenty-year legacy of American craftsmanship. Our story began in Kalama, Washington, where owner and master builder Dave Calhoun first turned his lifelong passion for the water into an art form. In 2004, that passion became a reality with the birth of NW Rods. Dave’s time co-hosting on television provided a unique vantage point—working directly with elite guides and anglers to learn exactly what a rod needs to perform under pressure. Today, we’ve expanded that expertise to our Blanchard, Idaho workshop with the launch of NW Fly.We are proud to manufacture hundreds of models and blanks, ensuring that the next generation of fathers and sons has the gear they need to build their own legacies on the water.
Okuma Fishing Tackle
Gear up! Here at Okuma Fishing Tackle, we operate under our core values of Passion, Respect, Integrity, Dedication and Excellence. It is with these guiding principles and our unwavering commitment to providing anglers class leading products that drive our company and team members every day.
Old Goat Lures
Welcome to Old Goat Lures! When trolled, or retrieved, our lures imitate a stunned, or wounded, baitfish. In July of 2014, after over 25 years of service, Microsoft handed Donn Morse (and 18,000 coworkers) the pink slip. Looking back, it was the best thing that ever happened as it gave him a chance to focus on two of his passions: technology and fishing. Old Goat lures combines those passions. Donn uses a 3D printer to create lure prototypes, test them in a livestock trough, and then take the promising prototypes out into the field for live tests on local lakes and the open water off of the Washington coast.
Skip Rock Distillers
Skip Rock Distillers was created in 2009 by Snohomish natives Ryan and Julie Hembree. What started as a passion for local food and the love of a good drink, Skip Rock Distillers is fast becoming a well-known brand in the Pacific Northwest and beyond. Every bottle produced by Skip Rock is hand made from scratch, using local ingredients wherever possible. At Skip Rock, we strive to create unique, nuanced, and balanced spirits that delight the palate whether sipped neat or in your favorite cocktail.
Superfly Flies
Superfly Flies started in Sandpoint, Idaho, tying trolling flies one by one at the kitchen table. What began as a side hustle to fund more fishing trips has grown into a small but mighty tackle company that ships coast to coast. Our flies aren’t mass-produced—they’re handcrafted, tested on local lakes, and fine-tuned with decades of family know-how.While we’re proud of our own handcrafted trolling flies, Superfly Tackle is also your one-stop tackle shop—stocked with trusted gear from some of the biggest names in fishing along with other hand made local flies. Whether you’re after handmade finesse or big-brand performance, we’ve got the right rig for your next trip.
Talon Rods
Talon has a long history tied to the fishing industry since its journey started in 1979. Talon offers quality over quantity and we take pride in USA Made products and getting you in the correct rod for your fishing experience!
Tanner's Alaskan Seafood
Tanner’s Alaskan Seafood is dedicated to offering the highest quality Alaskan seafood to our customers around the world. We take pride in selecting only the best sustainable Alaskan seafood for you to enjoy in your home. From succulent Alaskan King Crab to gourmet smoked salmon, there is no better quality seafood to be found. All seafood products provided by our company meet the highest standards that you, our customer deserve.Here at Tanner’s we process only the finest catches of the sea. Our store carries everything from small fish to Alaskan salmon and king crab. All of the fish we process are thoroughly checked for freshness and size. We have a very extensive seafood processing process to ensure freshness and quality pieces of fish. If you are a fan of seafood, you’ve come to the right place. Now is the time to take advantage of this great opportunity to enjoy the best seafood on the market.
The Elephant Boys
Longtime co-owner of White Elephant Surplus Stores left the well-known family toy and sporting-goods retail business to launch Elephant Boys - a new store specializing in boats and boating accessories.We are jam-packed with boating Ideas in our new location: Fish Locators, Radios, Down-riggers, Trolling Motors, Wake-boards, Kayaks, Canoes, Life Vest, Jackets, Boat Seats, Trailer Supplies, Boat Covers, Fenders, Ski and Tow Ropes, Paddle Boats, Knee Boards, Bimini Tops, plus all your boating needs.
Wicked Lures
James Beasley, owner and creator of Wicked Lures, grew up on the Olympic Peninsula catching steelhead and salmon on the local rivers. James’ passion for fishing brought him to create one of the most versatile and enticing spinner ovations in decades for salmon and steelhead. His unique design Wicked Lures was created for drift fishing for steelhead. This later became a casting and drift spinner that entices fish to bite. Wicked Lures have now become one of the hottest spinners on the market for salmon and steelhead.The design of Wicked Lures was purposefully crafted for drift fishing for steelhead, quickly transforming into a highly effective casting and drift spinner that guarantees fish attraction. The action and presentation of Wicked Lures are unmatched, making them incredibly effective for catching salmon and steelhead. Today, Wicked Lures has solidified its reputation as one of the top choices among spinners on the market for these prized fish.
WiggleFin Tackle
WiggleFin has designed and manufactured innovative tackle in Idaho for over 22 years. Still a family owned company, we value our customers, the quality of our products and every day we spend on the water fishing!
Frequently Asked Questions
Everything you need to know about products in the Pacific Northwest
Explore Related Categories
Discover more resources for Pacific Northwest anglers
Fishing Gear & Tackle
Connect with trusted retailers and manufacturers offering quality fishing equipment for Pacific Northwest waters. From premium rods and reels to proven local tackle.
View CategoryPartners
These outstanding businesses and brands share our passion for Pacific Northwest fishing. Their support makes Northwest Fishing possible.
View CategoryMarine
From boat dealers to marinas, find everything you need to get on the water. Our marine directory connects you with trusted businesses serving Pacific Northwest boaters.
View CategoryFeature Your Products
Manufacture quality fishing products? Contact us about featuring your brand in our directory and on Northwest Fishing TV.
Get Listed